Welcome to Selfs Inc.

History of Self’s Inc.


Self’s Inc. was established in 1938 in Wichita, Kansas, as R.L. Self Linoleum & Shade

Company, a retail floor covering company.


R.L. Self Linoleum & Shade Company was established by Leah A. & Robert L. Self.  The company continued in the retail floor covering business until the mid “50’s”.  At that time, the transition was made from retail to wholesale.  The wholesale company was a ceramic tile and laminated plastics distributor.  In the mid “60’s”, the company entered the resilient floor covering business.  In 1981 the company established an office and warehouse facility in a suburb of Kansas City (Lenexa, KS). 

In the fall of 1986, our next major growth was the opening of our warehouse in Springfield, Missouri.  In 1997 we opened a new warehouse in Tulsa, Oklahoma and Oklahoma City in 1999.


Self’s is a distributor of flooring products, distributing Johnsonite / Tarkett vinyl and rubber flooring, Alloc Laminate & GWC Hardwood Flooring, Azrock VCT, Alta Porcelain Collection & GTC Ceramic & Porcelain Tile, Beauflor, Novalis, & Raskin, LVT.  Self’s offers a complete sundry supply business, which includes carpet cushion (Future Foam) and installation materials for all of the above.

 Our Mission


SELF’S MISSION is to be the nation’s best floor covering distributor by:

Representing and selling the finest products available in this country.

Having available the merchandise that is needed by our customers at the time they need it.

Supplying a line of credit, adequate to meet the needs of our customers.

Delivering the education and training necessary to support the growth of our customers.

Applying courteous, knowledgeable expertise when communicating with our customers.

Develop profits for our company to adequately further the financial growth to the company for the continued security of all customers, employees and the company.

Continuing the development and education of each person within the company.


A.     ETHICS – a standard beyond reproach.

B.     FAIRNESS – to all customers, yourself and to the company.

C.     COMMUNICATIONS – with all customers and fellow workers.

D.     RESPECT – to customers, fellow employees and yourself.

E.     PRIDE – to do work you can be proud of